Rebranding or Brand Refresh involves strategic changes to your existing brand’s logo, name, image and marketing strategies. More importantly, a Brand Refresh, is an excellent and cost efficient way to reposition your business or organisation. The brief from the client was to reinvigorate the existing brand and keep all the marketing collateral aligned with the new clean brand image. We started the project by listening to the client requirements, goals and objectives. Once everything was finalised and the goals have been outlined we then start working on the rebranding strategy.

The client was present with three different branding options for the Logo Identity Design, Print Design Templates and Website Design. Giving the client different options and directions for their new brand. The client then chose one strategy, which best suited their requirements and further outcomes. Finally we provided the client with a logo style guide, Indesign templates (annual report, newsletters, factsheets and stationery), which the client can update themselves within the organisation. Including a custom built WordPress site, which can be easily updated internally by their marketing team. As well as one on one training and an online ‘How To’ tutorials for updating the site.

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