Rebranding your business is an excellent and cost efficient way to differentiate your business. Whether you’re looking to evolve and expand into new ventures, or simply stay ahead of the curve, our team at JSD Creative can make it happen.

Why Rebrand?

There are a number of reasons for why a business might need to rebrand. Rebranding can help businesses:

 

• Foray into more competitive markets
• Undergo a fundamental change
• Differentiate themselves from competitors
• Re-launch products or services
• Stay current in evolving markets

 

With every rebranding project, we look at the reasons why our client is looking to re-brand. This allows us to deliver them the exact results they are looking for. We research your industry and your target clients – looking at how we can better meet their needs and connect with them through our rebranding. This is especially important when looking at moving into a new market – your new brand identity will need to target new audiences, as well as staying faithful to the demands of your previous customers.

Market Positioning.

Once we formulate your re-branding strategy, we then use positioning and messaging to capture that strategy. This is a short description of what your business and new brand identity will offer to your industry. It needs to be balanced between what you currently provide as a business, and what you want to grow to become. This market positioning needs to sum up your services and business succinctly and effectively. It is often during this stage that we get a truly clear idea of exactly what your new brand identity will be, and exactly how we will achieve it.

Re-designing Visual Elements.

Our rebranding strategy then takes into account all visual elements of your business. This includes your logo, slogan, colours, business name, business card, and stationary. We use all these elements to create cohesive and memorable visual representations of your brand.

Building Online Presence.

Rebranding also necessitates building your website and online visibility. The value of having an effective online presence cannot be underestimated – and this goes for any business size, type or model. Your website is likely to be your very first point of contact for a majority of your customers – it’s the first thing they’ll look at when trying to find out more about you. Your website is an integral aspect of your brand identity, and your brand must be represented effectively online for optimal business success.

Marketing Materials.

Once we’ve re-designed the visual elements of your business and your website, we then look at developing your marketing materials. This consists of considering everything you’ll need to get your new brand out there – brochures, flyers, etc. These need to be designed to be consistent and in line with your new brand identity.

Rebranding Packages.

Rebranding is a cost effective way to reach broader audiences. At JSD Creative, we have a number of rebranding packages available for every business type and budget. We use rebranding strategies that help your business reach a wider audience without the cost of starting from fresh.